RCM reworks Masters Club

The Royal Canadian Mint has reworked its “Masters Club” loyalty program, with the changes set to take effect on Jan. 1, 2021.

“With a new and flexible points-based system, even more exclusive member-only benefits, and an expanded community, building your dream collection just got easier,” reads the Mint’s website.

Part of the program’s newly “expanded community” are its two additional tiers: there are now seven levels ranging from “Bronze” (for customers who spend $250 a year) to “Diamond Elite” ($50,000 a year).

There are also more than a dozen other program benefits, including free gifts, exclusive event access, early product access, exclusive coins, “VIP access” to Mint facilities and more.

For full details, click here.

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