Owing to the importance of an online presence, the Calgary Numismatic Society (CNS) recently hired a public-relations firm to revamp its website, something the club’s president describes as a “double-edged sword.” It was “largely to make it look better on mobile platforms,” added CNS President Trevor Phillips. While the site is now “a bit more functional for web users in 2020,” the club has found itself in a “catch-22,” he added. “One of the reasons we updated our website was to increase our draw among the younger generation, but because we don’t have very many people from the younger generation in the club, we don’t have enough people with the tech savvy to both keep an eye on the site and to generate content and updates for our loyal webmaster to update it with.” Continue reading →