RCM launches reworked Masters Club

The start of the year also marked the beginning of several changes to the Royal Canadian Mint‘s recently reworked “Masters Club” loyalty program.

Several changes took effect on Jan. 1, 2021, to “reflect the current feedback from our valued members,” according to Alex Reeves, senior manager of public affairs at the Mint.

“The new Masters Club Program was designed as the essential program for passionate coin collectors, so the core of the new program is reflective of their needs,” he told CCN in a Dec. 22 email. “With a new flexible points-based system, more exclusive benefits, and added membership levels, we’ve made building a dream collection easier, and even more enjoyable for our members.”

Aside from collecting, the program is also about connecting, Reeves added.

“Our new program offers members even more opportunities to engage with a passionate community, and industry experts.”

Masters Club members can redeem their points on qualifying purchases at any time.


Part of the program’s newly expanded community are its two additional tiers: there are now seven levels ranging from “Bronze” (for customers who spend $250 a year) to “Diamond Elite” ($50,000 a year).

With every dollar spent, Masters Club members gain points that can be used for future purchases, “making it easier and quicker for them to build their collection,” Reeves said.

“We understand that everyone builds their collection at a different pace, so our new program accounts for that.”

Masters Club members can also redeem their points “when they want, how they want,” Reeves added.

There are more than a dozen other program benefits, including free gifts, exclusive event access, early product access, exclusive coins, “VIP access” to Mint facilities and more.

“As customers build their collection, they will move up program tiers, giving them access to more elite benefits. Essentially, the more members spend, the more benefits they can enjoy.”

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