A U.K.-based campaign highlighting Equal Pay Day – recognized every Nov. 14 across the pond and April 9 in Canada – visualizes the gender pay gap through the lens of a modified £1 coin.
Mr. President, an independent creative agency, teamed up with SheSays London – billed as “the only global creative network for women” – to highlight women in the U.K. earning only 82 pence for every £1 earned by men. Their coin looks like a regular £1 piece—but with a face value of only 82 pence.
A total of 100 “Pay Gap Pound” coins were minted and given to influential women to promote using the hashtag #paygappound.
Virtual coins highlighting a variety of professions – everything from journalism to textile trades, the latter of which has a 22-pence gap – are also available for free online.
“Generate and share the Pay Gap Pound showing the gender pay gap in your profession, and join us in fighting the cultural stigmas that reinforce gender difference in the workplace,” suggests the project’s website.
For more information, visit paygappound.co.uk.