New Issue: Canadian Tire gives its money a modern treatment

Limited-edition 10-cent collector note to celebrate Canada 150 will be available across Canadian Tire stores starting June 30

Earlier this week, Canadian Tire announced it will commemorate Canada 150 with a redesigned, limited-edition 10-cent bill from its iconic series of Canadian Tire money.

According to the announcement, which was made June 27, two million bills will be printed and available in stores nationwide from June 30-July 2 while supplies last. Printed by the Canadian Bank Note Company, each 10-cent bill includes some of the same security features as real Canadian currency. With unique gold foil elements and a visible watermark, the bill commemorates Canada’s 150th birthday in notaphilic style.

“Canadian Tire money is incredibly recognizable and iconically Canadian,” said Eva Salem, vice-president of marketing at Canadian Tire. “We wanted to celebrate Canada 150 in a meaningful way by creating a limited edition bill that brings a beloved Canadian classic into the modern era.”

The first Canada 150 limited edition 10-cent bill was delivered by armoured truck to Canadian Tire on June 27. Two million bills will be printed by Canadian Bank Note Company.

RED & WHITE

Canadian Tire money has featured the same classic design since 1992. The release of the new 10-cent bills is part of Canadian Tire’s overarching #RedAndWhite Canada 150 campaign that celebrates the country’s birthday.

On June 27, Canadian Tire made the first delivery of bills to store with all the bells and whistles, including an armoured truck.

Yesterday, Canadian Tire also hosted a consumer event at Yonge Street and Eglinton Avenue West in downtown Toronto, where participants were given a chance to catch as much Canadian Tire money as possible in a blowing machine.

As the country’s oldest loyalty program, more than $1 billion in Canadian Tire money has entered circulation since its debut in 1958, and the currency is so deeply rooted in Canadian heritage that it’s included in the Oxford English Dictionary.

SWITCH TO DIGITAL

While Canadian Tire money went online in 2014, paper money is still in circulation, and this initiative is “a way to celebrate the past and look to the future,” according to the corporation.

“There aren’t many things more Canadian than Canadian Tire money,” said Elise Magliocchetti, engagement production account executive for Canada Post. “Whether that’s donating it to Jumpstart Charities or producing an album entirely using the bills (seriously—it happened), it’s so engrained in our culture that it’s considered Canada’s second currency.”

CANADIAN TIRE COUPON COLLECTORS CLUB

For more information about collecting Canadian Tire money and memorabilia, visit the website of the Canadian Tire Coupon Collectors Club (CTCCC) at ctccc.ca.

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