By Mike Walsh
The new owners of Canadian Coin & Currency are keen on becoming involved in Canada’s numismatic scene.
“We’re not planning to do much differently with Canadian Coin & Currency. It has a pretty strong, pretty smooth retail numismatic business. We plan to keep it going and also take some of that experience from Canadian Coin & Currency and use it to increase numismatic offerings at our other stores,” says Chris Pollock of Canada Gold.
More importantly, Pollock adds, the company wants to use its Canada-wide stores to spread the word about the fascinating hobby of collecting coins, banknotes, tokens, medals and so much more.
“Our goal is to use our stores across the country to raise awareness and create excitement around coin collecting,” he says. “We have a lot of people through our doors looking for bullion, and we like to have people start thinking about how fun numismatics can be.”
Prolific numismatist Steven Bromberg first opened the doors to Canadian Coin & Currency in 1987 and quickly grew the Ontario-based business into one of Canada’s largest and most respected full-service coin businesses. The longtime dealer is also well known for his popular television broadcast, The Coin Show, which first began airing on the Shopping Channel in 1992.
“Over the past 35 years, I’ve built Canadian Coin & Currency, as well as building a significant business supplying products to the Shopping Channel, (now called Today’s Shopping Choice) as well as building a private minting facility and creating bullion products under Argentia Precious Metals,” Bromberg tells CCN. “The whole combination of things was more work than one owner should really take on, and it was a matter of simplifying my life a little bit. At the same time, having the new owners gives a great opportunity for extending the legacy that I’ve built over the years.”
The sale does not include Today’s Shopping Choice and Argentia Precious Metals, which Bromberg will continue to operate.
“I’m continuing to do what I’ve been doing, except for the retail business,” he says. “We are still producing silver bars and Argentia art products. I’m still working with the Royal Canadian Mint and I continue to do custom coins with the Royal Canadian Mint where I’m contributing to ideas and designs and I will continue to do the television shows every month on TSC. “
Bromberg says he is excited for what lies ahead for Canadian Coin & Currency, which includes Canadian PMX: the Precious Metals Exchange. “The new group has lots of energy, lots of talent, and the ability to build from where I’ve left off.”
It wasn’t just about selling the business, says Bromberg.