The Royal Canadian Mint’s (RCM) new Superman coins turned into super sellers, with the four coins selling out in just days. The coins were unveiled on Aug. 29, at Fan Expo Canada in Toronto by Peter Van Loan, leader of the government in the House of Commons, and Patrick Hadsipantelis, vice-president of marketing and communications at the Royal Canadian Mint. The coins went on sale on Sept. 2 at RCM boutiques in Ottawa, Winnipeg and Vancouver, as well as distributors and participating Canada Post outlets. By Sept. 8, the RCM’s inventory was gone, with all four coins listed as sold out at the Mint’s website. However some retailers may still have inventory. Continue reading →
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On the surface, the term sell-out seems somewhat unambiguous. I mean either you have something or you sold it all, right. Well yes and no. The Royal Canadian Mint retails coins to collectors and wholesales them to dealers and distributors around the world. That means every time a coin is planned, the mintage is sort of divided up, so much for each market, and so many for direct sales. Admittedly that’s a somewhat simplified version, but you get the idea. There is an advantage for collectors, when a coin is launched it isn’t as if the dealers can phone up and order everything in stock. Dealers ask for what they want, and then see what they get. In some cases they don’t get what they hoped for because demand is high enough that there aren’t enough coins.
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