This February, a 117-year-old banknote issued by the Dominion of Canada highlighted a five-session sale hosted by The Canadian Numismatic Company (TCNC) at Torex. Lot 364 of the February 2017 Torex Auction Sale was a $4 Dominion of Canada note (DC-16) issued in 1900. According to auctioneers, another example graded Gem Uncirculated-65 by Canadian Coin Certification Service (CCCS) previously sold for more than $40,000. Lot 364 sold on Feb. 24 for $51,750 after a starting bid of $35,000. Its pre-sale estimate was $60,000-$80,000. “Due to the increased volume of consignments, the sale was composed of five sessions, including a pre- and post-Torex sale to better manage the sheer volume of material to be sold,” said auctioneer Marc Verret, who added the first three sessions included more than 700 lots a piece. “Overall, the results were quite positive and the auction attendance and the registered internet bidders were strong throughout,” he added. “We thank all the participants, consignors and buyers and look forward to our next sales.” Continue reading →
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We can all stand to learn a little bit more about marketing. After all, we’re exposed to it every day – on television, radio, Facebook and other forms of social media; in newspapers and magazines; on the clothes we wear, and on any of the name brand products that we consume and wear daily. All of that fancy artwork and packaging on cereals, biscuits, cookies and even frozen veggies is for a purpose – to grab our attention and to ‘help’ us to make the ‘right’ choice. As numismatists, we need to know about marketing to promote our hobby. We need to know about marketing if we want to promote our coin clubs. We need to know about marketing if we want to promote our coin shows. And we need to know about marketing if we want to promote the tokens and medals that we sell or that we issue (club medals and tokens, for example,) for other collectors and the public in general. So we have to stop and take a much closer look at what others are doing to promote their products and to brand their products. And we have to make a connection about how they do that and how we can adopt similar techniques to promote what we want to promote as far as the hobby is concerned.
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