Coin clubs can learn from RCM marketing techniques

We can all stand to learn a little bit more about marketing. After all, we’re exposed to it every day – on television, radio, Facebook and other forms of social media; in newspapers and magazines; on the clothes we wear, and on any of the name brand products that we consume and wear daily. All of that fancy artwork and packaging on cereals, biscuits, cookies and even frozen veggies is for a purpose – to grab our attention and to ‘help’ us to make the ‘right’ choice. As numismatists, we need to know about marketing to promote our hobby. We need to know about marketing if we want to promote our coin clubs. We need to know about marketing if we want to promote our coin shows. And we need to know about marketing if we want to promote the tokens and medals that we sell or that we issue (club medals and tokens, for example,) for other collectors and the public in general. So we have to stop and take a much closer look at what others are doing to promote their products and to brand their products. And we have to make a connection about how they do that and how we can adopt similar techniques to promote what we want to promote as far as the hobby is concerned. Continue reading →

Canada 150 sure to bring many numismatic joys

There’s no doubt 2017 is going to be an exciting year for us collectors as Canada celebrates the 150th anniversary of Confederation. We’re all looking forward to the commemorative coins, medals, medallions, banknotes and much more that will be released over the coming months by the Royal Canadian Mint, Bank of Canada, municipalities, coin clubs and a plethora of other organizations. The hunt, of course, will be on for the rarer pieces that will be released in low mintages, or available only to select individuals and/or organizations. We’re already feeling the excitement, as the Royal Canadian Legion became one of the first major organizations in Canada to release its own commemorative “150 Medal” to its members. Continue reading →

Club looks to grow hobby through numismatic outreach

Kudos to the South Wellington Coin Society for their creative efforts in reaching out to their local community. The club sends me their monthly newsletter, The Wellington Circular, which I read thoroughly to learn what is happening at the club level while also looking for items to share with readers of Canadian Coin News. (This is a great way to help promote your club, so be sure to send me your newsletter to info@trajan.ca.) While reading Judy Blackman’s “Editor’s Message,” I learned the club is holding an educational symposium free to the public. “We are looking for folks new to the hobby or on the fence about entering the hobby, and folks who never heard of numismatics and are interested in learning more,” she writes. What a fantastic and inspiring way to reach out to your local community. Continue reading →

New Mint releases feature uniquely shaped niobium dragonfly

In its September new releases, the Royal Canadian Mint has launched its first coin to feature a uniquely shaped niobium embellishment, which offers an artistic representation of an iridescent dragonfly. The niobium dragonfly adds a bright splash of colour that only enhances the idyllic beauty of its engraved natural environment. Each dragonfly is handcrafted in Canada and painstakingly added onto the engraved reverse for a stunning, multidimensional design and a truly Canadian celebration of nature’s beauty. The reverse design by Emily Damstra features an outstanding amount of details that recreate the effect of sunlight hitting the elements, and are all brought to life through the use of different finishes from the soft ripples on the water’s mirror-like surface to the glistening water droplets on the frosted lily pad! Another September release that is sure to be a scary hit with collectors is the third and final release of the heart pounding Haunted Canada series of coins, featuring some of Canada’s legendary ghost stories. The two image lenticular design brings collectors face-to-face with the ghost of Bell Island. The reverse design uses lenticular technology to masterful effect, recreating an eerie encounter on a dark night. The glow of a hand-held lantern provides the only light for one anxious young man, who is making his way through the marshes near Dobbin’s Gardens. The first image finds the young man nervously looking over his shoulder, as behind him, an ethereal female figure dressed in white appears to hover ove Continue reading →

RCNA reception will serve to foster our hobby

The Canadian Association for Numismatic Education (CAFNE) is hosting a reception on July 21 at the upcoming RCNA Convention.

There’s an important acronym that attendees at this year’s Royal Canadian Numismatic Association (RCNA) convention will hear a lot about: CAFNE. And anyone associated with CAFNE is hoping it will become top of mind for all numismatists, thanks to a special reception that will be held during the Ottawa convention. CAFNE stands for the Canadian Association for Numismatic Education. As stated on its website, the non-profit organization’s mandate includes: Continue reading →

RCNA conventions offer smorgasbord of opportunities

The 2016 Ottawa RCNA Convention medal design keeps with this year's theme 'Celebrating Canada’s Military Heritage" in commemorating the centennial of the Battle of the Somme.

The first annual Canadian Numismatic Association convention (now known as the RCNA) was held in 1954 when the association was only four-years-old. It has been held every year ever since. The early conventions were only two days long and featured a bourse, auction and competitive displays. In 1957, however, it was decided to host a three-day convention and in later years, grew to be a four, five and now a six-day event. RCNA conventions have morphed into much more than what they were in the beginning. Current conventions have become meeting places for provincial, regional and national associations such as the Ontario Numismatic Association, The Canadian Tire Coupon Collectors’ Club, the Canadian Paper Money Society, the Canadian Centennial Collectors’ Club and the Canadian Association of Token Collectors. Many of these clubs use the RCNA conventions to hold their annual general meetings, for example. Continue reading →

3D water droplet coin a ‘first-ever’

This new $20 Fine silver coin features ‘a unique 3D dome effect in the shape of a water droplet.’

In launching its fourth wave of 2016 collector coins, the Royal Canadian Mint explores the vital importance of water here on planet Earth with its first-ever coin featuring “a unique 3D dome effect in the shape of a water droplet.” “Mother Earth” – the $20 Fine silver coin displaying a three-dimensional impression of a real drop of water – also features engravings of Canadian fauna and flora designed by artist Alexandra Lefort. Surrounding the 3D droplet and an inset image of Earth are the diverse fauna and flora that live across Canada, including in its waters and skies as well as on its land. The coin’s lower-left section represents the country’s terrestrial environment with a Red Fox gazing at the water droplet. Above the fox is a red-headed Woodpecker on a western flowering Dogwood tree that flows upwards and around the top of the coin to an American kestrel that represents an aerial environment. Below, an Orca breaches over the waves with mountains in the background. Continue reading →

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