Covered Bridge Collection heats up as Spring Toronto Coin Expo approaches

Brian Bell of Geoffrey Bell Auctions holds the coveted set of 1935 banknotes featuring the rare serial number 5.

A set of low serial number banknotes, each with the same “000005” ending, is continuing to garner widespread attention leading up to this year’s Toronto Coin Expo Sales. Discussion about the upcoming sales have reached as far away as Europe, according to Brian Bell, of New Brunswick’s Geoffrey Bell Auctions, the official Coin Expo auctioneer. “We have people telling us upon their return from Germany that the collection was spoken of,” he said. “It’s reached the end buyers, and we’ve been asked for catalogues already. Continue reading →

Coin clubs can learn from RCM marketing techniques

We can all stand to learn a little bit more about marketing. After all, we’re exposed to it every day – on television, radio, Facebook and other forms of social media; in newspapers and magazines; on the clothes we wear, and on any of the name brand products that we consume and wear daily. All of that fancy artwork and packaging on cereals, biscuits, cookies and even frozen veggies is for a purpose – to grab our attention and to ‘help’ us to make the ‘right’ choice. As numismatists, we need to know about marketing to promote our hobby. We need to know about marketing if we want to promote our coin clubs. We need to know about marketing if we want to promote our coin shows. And we need to know about marketing if we want to promote the tokens and medals that we sell or that we issue (club medals and tokens, for example,) for other collectors and the public in general. So we have to stop and take a much closer look at what others are doing to promote their products and to brand their products. And we have to make a connection about how they do that and how we can adopt similar techniques to promote what we want to promote as far as the hobby is concerned. Continue reading →

Canada 150 sure to bring many numismatic joys

There’s no doubt 2017 is going to be an exciting year for us collectors as Canada celebrates the 150th anniversary of Confederation. We’re all looking forward to the commemorative coins, medals, medallions, banknotes and much more that will be released over the coming months by the Royal Canadian Mint, Bank of Canada, municipalities, coin clubs and a plethora of other organizations. The hunt, of course, will be on for the rarer pieces that will be released in low mintages, or available only to select individuals and/or organizations. We’re already feeling the excitement, as the Royal Canadian Legion became one of the first major organizations in Canada to release its own commemorative “150 Medal” to its members. Continue reading →

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